Creating and managing a website or online business involves you dealing with a thousand things! These include SEO, errors, UI design, 301 redirects, and much more. From always keeping an eye on your website traffic to experimenting with different content strategies to incorporating different level keywords, you would have experienced it all! The ultimate goal with your website is to provide a top-level user experience that would make the user come back for more.
SEO experts are always dealing with 301 redirects. This is because they are constantly updating websites, sometimes making a few tweaks and other times going for total overhauls. These things require you to work with 301 redirects because updating a website often results in broken links. The fact that you change or move pages can be detrimental because it eats away the time search engine crawlers give you for indexing online resources.
301 redirects are a remedy for such broken links. Links within your web pages enhance your site’s credibility and play an essential role in ranking.
When it comes to SEO Singapore has trusted us for its business campaigns for years now. Our expertise and experience have helped us gain a top position in the list of SEO agencies within the country’s perimeters. We provide SEO services in Singapore that help brands improve their website performance, turn leads into customers, and generate greater revenue.
What Is a 301 Redirect?
301 redirect is a source of navigation that navigates a user from one page to another. It acts as a guide that tells a user about the change of location of a particular page. Its role and function is similar to that of a person who enters a changed home address at your school.
It helps the browser know that a certain page has changed its location, and it needs to go somewhere else to find the content the user seeks. In this way, 301 redirects become an essential part of website design. Whenever you tweak your website and change some web pages, you need the assistance of 301 redirects to ensure that your user can navigate to the right place.
301 redirects are important because they prevent the wastage of time web crawlers spend during indexing. Keeping broken and unimportant pages also hurts your customer experience. No one really wants to click on a link only to find it worthless! Hence, 301 redirects maintain your reputation and build brand identity.
What makes 301’s Important for SEO?
Search engines such as Google only want to enhance their credibility so that people on the internet use them to look for everything they want. One way to do it is by filtering out broken pages. This is because broken pages reflect poor user experience.
Before you can understand the significance of 301 for SEO, you need to know how a search engine works. A search engine uses a group of robots called crawlers to crawl through billions of web pages found on the internet. It indexes these pages to find relevance between what a user searches and what’s available in the index. Once found, it will display those results and sort them in the order of their relevance. Crawlers keep recrawling every time a search is made. Therefore, if recently your webpage has been affected or broken, you will ultimately suffer at the hands of the search engine.
301 prevents that from happening. It demands you to act in advance and let the search engine know that the broken link has been moved to a different URL. As a result, you can let Google keep working in your favor while maintaining a high credibility level.
Moreover, 301 redirects are also important because they prevent you from losing clients. Based on our experience as an online marketing Singapore company, we know that clients can be incredibly fickle at times. Broken links are a deal-breaker for a lot of them! The moment they click on a URL and find a broken, cracked link, they lose it and leave your site!
As a result, 301 redirects become important in ensuring you don’t lose your clients. Also, broken links give a poor impression to your prospects who interact with you for the first time. Imagine finally getting interested in a particular brand, coming across a compelling URL link, clicking on it, and seeing nothing!
Bthrust SG is an internet marketing Singapore agency that specializes in working around 301 redirects. Whether you have updated your website or made small tweaks to your pages, we will help you eliminate broken links while also optimizing other aspects of your website for even better performance.
Where should I use them?
301 redirects can be used in several instances. Some of them are as follows:
After Creating Your Website
Whenever you create a new website, there will be a lot of domains. You need to get them to a single one of your choice as soon as possible.
Transitioning towards HTTPS
HTTPS is the new standard for URL protocols. It connects your web browser with the server, sharing the information between the two channels. You should move towards HTTPS because it offers great security, thanks to SSL certificates that encrypt the shared information. If you have an eCommerce store or a site that stores valuable user data, you should use HTTPS by all means.
While you are doing that, you need to ensure that all your existing HTTP pages are redirected to the new HTTPS webpages. This will ensure that your website works smoothly and your users don’t face a hassle while being on your site.
Broken pages can occur due to many reasons. In some cases, you don’t even know if your web pages are broken or not. Whenever you come across broken pages, you should instantly get 301 redirects into use. This will save you from unwanted trouble.
Changing URL is never recommended for anyone! However, in case you have played around with your URLs, you need to instantly reflect the old version to the new one.
Setting Up 301 Redirects
Setting up 301 redirects is an easy job. It doesn’t require any technical knowledge and expertise. You can use the .htaccess file or CMS plugins to quickly get the job done.
How Long Should I Keep a 301 Redirect?
As an experienced SEO company, we will not recommend you to limit or remove 301 redirects. It’s perhaps the best practice to leave them how they are and let them continue as much as they want.
What NOT to do while Setting up 301 Redirects?
One of the biggest mistakes you can make with redirects is setting them up in loops. Avoid that!
Canonical Tag vs. 301 Redirect
Don’t confuse the canonical tag for 301 Redirect. The canonical tag is only used to instruct the search engine which pages crawl on a particular website.
When talking about SEO in Singapore, we are the ultimate search engine optimization agency. We will help your brand reach the heights it deserves to bet at, helping you achieve your wildest business dreams.