What is SEO? Beginner’s Guide for SEO Best Practices in 2021

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What is SEO? Beginner’s Guide for SEO Best Practices in 2021

Scraping your way through the internet, you may very well have come across three letters that look something like ‘SEO’… ever wondered what that mysterious looking arrangement is?

To get started, SEO is an abbreviation for Search Engine Optimisation. It is the process of optimizing a website or online content in a way that when a user on the internet types something in the search engine, that shows up in the top results.

Therefore, SEO services and practices that various companies offer are targeted at tailoring your content so that the overall visibility of it on search engines improves.

Key aspects of SEO

Content

When it comes to SEO-friendly content, there are certain aspects that must always be considered. These include keywords, keyword difficulty, keyword relevance, content length, and search volume. All of these tie together to weave content that where is adequately equipped for SEO, is also enjoyable to read (After all, you can never take the audience out of the equation).

Technical SEO

Once the content has been optimized for SEO, it’s the turn for technical aspects to be put under work. These include helping the search engine access, interpret, crawl and index the site- thus improving the overall structure so the content and architecture can work hand-in-hand.

In this regard, BThrust Singapore provides extensive SEO services that take care of all these technical aspects.

Quality Back-links

Quality backlinks can generate a high quantity of leads and traffic when a reputed and trusted website provides a navigating link to your site. These play an essential part in the organic growth of a site, as it helps elevate your way through the rankings.

Parts of SEO

On-Page SEO

On-Page SEO services are focused on optimizing content, internal links, URLs, and title tags on individual web pages. Just like its umbrella term, it has the same main objective; to win a higher place on search results in relevance to what’s being searched.

Off-Page SEO

Off-page SEO refers to SEO practices performed away from the mainstream content in the background. This includes backlinks, brand mentions, and other relevant facets. An example of this is that if a post on your website has a place on other sites, then the algorithms at Google may recognize your website as one with useful content-worthy of a higher rank.

Types of SEO

White-Hat SEO

White-Hat SEO refers to the utilization of SEO techniques that stay in line with the terms and conditions prescribed by search engines. The most significant benefit of this is that not only your content gets the optimization for the top ranks, but it also guarantees the retention of a place on search engines. Offering excellent range, using relevant keywords, and making the site easily accessible are some of the ways to get White-Hat SEO in use.

Black-Hat SEO

Increasing the rank of a site at the cost of violation of terms and conditions prescribed by search engines falls under Black-Hat SEO practices. This can get a site banned from the search engine.

Content automation, doorway pages, keywords/ focus words stuffing, and link manipulation are some of the more popular Black-Hat SEO techniques.

What are search engines?

Search engines are where you make all your searches to find stuff on the internet. They are the highways that connect to all the roads leading to specific content and information one’s looking for. Google, Bing are both examples of search engines.

How Search Engines Work

Crawling

Crawling is the process in which the bots- belonging to various search engines- look out for URLs on the internet. Once found, they hop onto the links provided on those pages and hover to the next ones. By doing this, the crawler is continuously finding new content that is then added to a database called Caffeine.

Indexing

Indexing refers to the storage and processing of information collected earlier from crawling, after which the search engine is ready to serve it to the searcher. It helps with the speed at which the search engine gives results.

Ranking

Upon performing a search, search engines look into the index and search for information in accordance with the relevance with the query. In doing so, it’s practical to say that the results shown at the top of the search engines contain the most accurate and relevant information.

What are Google Search algorithms

Google search algorithms are a streak of simple and complex algorithms that retrieve information from the index and display it on the screen. The information delivered is always in the order of relevance to what the user searched.

Google Ranking factors

A reliable and accessible website, when coupled with significant loading times and mobile optimization, is what enhances the chances of getting ranked high the most. This is then followed by factors such as domain age, optimized content, and content length. All of these play an integral part in google ranking.

What is a keyword in SEO

SEO keywords are those specific phrases and words that a search engine looks for, when scouring for search results. Keywords improve the content part of SEO optimization as they are either the same words as what people search for or extremely relevant to those.

Where to find keywords?

Finding keywords is an easy task; all you need to do is find an SEO tool that works best for you. However, the more important aspect is finding ones that not only help in ranking your site but also doesn’t follow the same route as millions of other sites online. You don’t want to get lost in a sea of competitors.

Keyword metrics for SEO

Search volume

Search volume is the metric of how often a specific keyword is searched upon. It is usually determined by taking an average over a particular period of time to help marketers gain an idea of the fruitfulness of a keyword. However, seasonality can play a part in this as some keywords are only a product of the time, such as ones associated with festivals.

Keyword difficulty

Keyword difficulty is the measure of how difficult it is for a keyword to get ranked. It helps marketers determine which keyword is worth the time and investment.

Keyword Relevance

Keyword Relevance is the measure of relevance and significance that a keyword has to each page on a site. It helps search engines identify what a particular page is about. That means you should never over-stuff one page with a keyword but instead maintain a balance of diversity.

BThrust Singapore, providing the best SEO services in Singapore, keeps all of this in mind and creates solutions both worthwhile and fruitful.

Content optimization

Topic identification & organization

When it comes to topic identification, although there can be various keyword-based topics that fall under the same general idea, you may opt for one that you think is searched the most.

While for the organization, you may like to settle for a technique in which the first page gives an overview of the sites and the rest add on with specific details.

Focus keyword optimization

The focus keyword is that one keyword that you want your page to get ranked for. It finds its place on the front page of your site, so it stays prominent.

Quality of content

Quality content includes a number of things to keep in mind; making content that’s valuable, is authentic and isn’t integrated with tricks to improve the ranking. Moreover, making it credible by utilizing researched stats, adding a touch of uniqueness, and informative knowledge go a long way in making any content productive and useful for the reader.

Content  length

Identifying and understanding the optimal length for your content has the potential of taking the SEO optimization level to greater heights. Just like a wall of bland text can kill the enthusiasm from a reader, the bots may very well not like to skim through long lengthy writings for the keywords. Anything too long or too short may harm the overall experience of a user coming to your site and thus reduce the leads.

Content updates

Google loves freshness when it comes to content. Updating your old and previous pieces with new information, statistics, or merely amending the mistakes can make Google think that your content is new, and thus it may love to rank it on the top. It has been backed by research that anything that’s newly published takes the first bite of the cake.

On-page & technical SEO

Internal linking

Internal linking takes you from one page on the website to another page on the same website.

Sitemaps

A sitemap is a list entailing all the URLs of a website. It helps a search determine what content is available on a particular site.

HTTPs

Websites that use HTTP security protocols are the ones most favored by Google algorithms as they promise security and reliability many users are looking for.

Mobile-friendliness

Making a mobile SEO friendly website has become a known card when it comes to SEO optimization. And it’s obvious, to say the least; millions of people use their phones to search, and Google will very well give results that suit their devices and provide a better experience.

Page Speed

The loading times of a site can break or make it. Google algorithms always favor results that are quick to open, so the user may like to stay longer on his/her device.

Image alt texts

Image alt texts, when coupled with SEO keywords, can be great in helping you rank higher. They can help the search engine crawlers that cannot technically see pictures gain a better understanding.

Title tags

Title tags help the search engines decipher the genre of the webpage content. As a result, the more optimized and descriptive the title tag, the easier it is for the search engine to sort and rank.

Meta descriptions

Meta descriptions describe the web pages. These show up in search results, and thus the better optimized they are for the search, the greater the chances of your page showing up.

Featured snippets

Featured snippets is the information that appears at the top of any search result, mostly providing information or an answer about a specific question that a user may ask for.

Fave icons

Fave icons are really small pictures, sometimes logos, that show up in search results near the site’s name. They sometimes explain what a site may be about.

Broken links

Links that are broken and have nothing to show often result in harm to the entire site. Google may despise sites that have broken links with nothing to show.

Robots. txt

A robots.txt file tells the crawler which pages or file it has access to and for which it doesn’t. It saves one from having his site overloaded with HTTP requests.

Redirection

Redirection directs the user or googles bots from one website to another. Its overuse can be bad for SEO.

Backlinks & link building

A backlink is made when one website provides a link to another website.

Types of links

  • Internal link; a link within the same site
  • External link; a link to page on another website
  • No-follow; a link not counting as a point in a certified page’s favor

A good backlink is one in which two relevant sites are talking to each other, and the link is from a more authoritative one. Moreover, the uniqueness in the place it’s coming from, along with having a relevant anchor text, is what also puts a good backlink apart from the rest.

Link building strategies

Guest posting, competitors backlinking, skyscraper technique, and linkable assets are all great tools in bringing in a new audience to your site and conquering the algorithms.

Analytics & metrics

In the world of SEO, there are a plethora of analytical tools that can help you have a more in-depth insight into your site’s performance in terms of SEO optimization. Google Analytics and Rank tracking are a method excellent for gaining control over the present and future of your site in terms of raw numbers.

Conclusively, SEO is something that keeps all the popular websites in proximity to users online. Mastering its ways and techniques can indeed help any business or website grow. For all such practices, BThrust Singapore is a name synonymous with the best SEO services in Singapore that can help anyone blossom his/her numbers.